About Me

My Story

I didn’t set out to build an academy.
I was just trying to find my footing after everything fell apart.

Before COVID, I owned a marketing agency. I had spent years building it working with incredible clients, growing brands, helping businesses thrive. It was stable. It was successful. It was something I was proud of.

And then COVID hit.

Almost overnight, my clients disappeared. Not because of anything I did wrong, but out of fear. Budgets froze. Contracts were canceled. Businesses went into survival mode. One by one, the work I had built my life around was gone.

At the same time, I lost my mom.

Grief and uncertainty collided in a way I wasn’t prepared for. I wasn’t just mourning a person. I was mourning the life, identity, and sense of security I thought I had built. Everything felt shaky. Heavy. Quiet in the worst way.

I was exhausted. I was a mom. I was trying to stay strong while feeling completely untethered.

What I craved wasn’t hustle.
It was something grounding. Something beautiful. Something that reminded me there was still joy in slowing down.

That’s when picnics entered my life.

Why I'm Doing This

What started as a creative outlet — a way to create intentional, peaceful moments during a dark season slowly became something more. I found myself drawn to designing spaces where people could pause. Where time slowed. Where connection felt easy again.

Blankets. Food. Thoughtful details. Presence.

It wasn’t about perfection. It was about creating space to breathe.

As the picnic side grew, the business part followed, but differently this time. I wasn’t interested in grinding myself into the ground. I wanted flexibility. Sustainability. A business that worked with my life, not against it.

I leaned on what I already knew marketing, strategy, systems, and applied it in a way that felt aligned. I learned what actually mattered: pricing properly, creating structure, building marketing that felt calm and intentional instead of frantic.

I didn’t do it alone.

Hilary and Natasha were there through the messy middle, the voice notes, the late nights, the “are we crazy for doing this?” moments, and the quiet wins that felt huge. Having women beside you who understand the heart behind what you’re building changes everything.

What surprised me most wasn’t the growth of the picnic business.

Who This Is For

It was how many women started reaching out with the same questions I once had:
“How do I start?”
“Why does this feel so hard?”
“Why am I booked sometimes but not consistently?”
“Is there a simpler way to do this?”

I realized something important: most picnic business owners aren’t lacking creativity or talent.

They’re lacking structure.

They’re trying to build something beautiful without systems to support it often while juggling motherhood, grief, uncertainty, or burnout.

If You're Here

That’s why the Picnic Business Academy exists.

Not to glorify hustle.
Not to promise overnight success.
But to offer clarity, real guidance, and proven systems that actually work, built by someone who’s lived through loss, uncertainty, and rebuilding from scratch.

This academy is for the woman with the idea saved in her notes app.
For the one rebuilding after life didn’t go as planned.
For the mom who wants flexibility and income.
For the creative who wants beauty and stability.

You don’t need to have it all figured out.
You don’t need to start over perfectly.

You just need the right foundation and a reminder that you’re not alone.

If you’re here, there’s a reason.
Pull up a blanket. Stay awhile.
We’ll build something meaningful together.