Business Education for Luxury Picnic Owners
Start Your Picnic Business, Or Fix What Is Keeping It From Getting Booked
Practical guides and marketing resources created from real experience building and growing a luxury picnic business.
✓ Instant digital access * Created specifically for picnic businesses
What Does Your Picnic Business Need Right Now?
Whether you are starting from scratch or trying to get more bookings, choose the path that fits where your business is today.
ALREADY LAUNCHED
The ASB Method™
Stop posting without direction and create a clearer marketing plan for reaching potential clients, communicating your value and generating more qualified inquiries.
- Reach a more relevant audience
- Communicate the value of your service
- Create content with a clear purpose
$47 • Instant digital access
Includes the Ultimate Picnic Marketing Playbook bonus
REAL TALK FOR PICNIC BUSINESS OWNERS
Created By A Picnic Business Owner,
Not A General Business Coach!
I'm Desiree, founder of Pop Up Picnics KC & SlumberPop. I created Picnic Business Academy after years of building, marketing and operating a real luxury picnic company.
These resources are based on the pricing decisions, content strategies, client experiences and business lessons I have worked through myself. Not generic advice copied from outside the industry.
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6 Years operating Pop Up Picnics KC
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6 Figures in 6 months of launch date
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1,300+ Events completed
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Featured in many local publications
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Won 4 local awards
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Partnerships with many local businesses
Hey there, it's Desiree!
After building my own luxury picnic business from the ground up, I realized something quickly:
Most picnic business owners aren’t struggling because they lack creativity.
They’re struggling because nobody teaches the marketing side of running a picnic business.
So many talented business owners are posting constantly, trying to keep up with trends, and hoping bookings magically happen without a real strategy behind it all.
That’s exactly why I created Picnic Business Academy™.
To give both new and established picnic business owners the education, marketing strategies, and real-world guidance I wish I had when I started.
Today, I help picnicpreneurs learn how to market smarter, create better content, attract the right clients, and grow businesses that actually stand out online.
Let's turn your blankets to bankrolls together!
Success Stories
What Our Picnicpreneurs are Saying
"I finally feel like I have a real direction“I honestly wish I would’ve found Picnic Business Academy sooner. I spent months trying to figure everything out on my own, but the ASB Method™ completely changed how I market my picnic business. My content finally feels strategic instead of random, and I’ve already started getting more inquiries from Instagram and Pinterest!”! The free resources helped me understand how to structure my pricing without feeling guilty."
Sarah M.
“The Picnic Business Blueprint made starting my luxury picnic business feel SO much less overwhelming. It broke everything down step-by-step in a way that actually made sense. From pricing to branding to setup ideas, I finally felt like I had a real plan instead of just an idea.”
Elena R.
“As a stay-at-home mom trying to build something for myself, Picnic Business Academy gave me the confidence to finally take my business seriously. Desiree explains things in a way that feels supportive, realistic, and inspiring all at the same time. You can tell these resources were created by someone who’s actually done this before.”
Jessica K.
“The Ultimate Picnic Marketing Playbook is packed with value. I’ve bought other business guides before, but this one actually felt tailored to the picnic industry. The content ideas alone were worth it. I now have a better understanding of how to attract clients and create content that actually connects.”
Michelle P.
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“SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL:
IT IS THE COURAGE TO CONTINUE THAT COUNTS.”
Winston Churchill