Hey there, it's Desiree!

I'm the brains behind the Picnic Business Academy, where we whip Picnicpreneurs into picnic party planning pros!

Guess what?

We rocked the beginning with zero experience, hit six figures in just six months, and now we're here to spill the picnic-perfect secrets with you.

Back in the day, I was a total newbie too. No clue about picnics, a small network, and a pricing puzzle. Made every blunder in the book! Looking back, I really wished I had a mentor to guide me through the picnic maze. But hey, after a whirlwind year of highs and lows, I cracked the code to building a killer picnic business.

Now, I'm pumped to share the good stuff – the lessons, the strategies – so you don't have to take the picnic planning plunge alone. Let's turn your blankets to bankrolls together!

Read My Story

From Blankets to Bankrolls

At some point, almost every picnic business owner feels the same way. You have the idea. You know you’d be great at this. But actually starting? Getting consistent bookings? Figuring out what’s next? That part can feel overwhelming.

Maybe you’re still in the dreaming phase, wondering if you’re “ready.” Maybe you’ve launched but clients feel sporadic and unpredictable. Or maybe you’re booked sometimes… but scaling feels confusing and exhausting.

You’re not behind. You’re not doing it wrong. You just need the right structure.

That’s why we’ve pulled together everything we’ve learned — the strategies, systems, and tools that actually move the needle — into two clear paths designed to support you wherever you are right now.

No fluff. No guesswork. Just proven guidance made specifically for picnic business owners. You don’t have to figure this out alone. With the right foundation, a simple marketing system, and a little clarity, your picnic business can grow in a way that feels aligned and sustainable.

If you’re ready to stop spinning and start moving forward — you’re in the right place.

Let’s build this together 👇

How I can help you...

  • PBA Newsletter

    Blankets & Bankrolls is a weekly note for picnic business owners who want clarity, not noise. Expect honest insights, behind-the-scenes lessons, and practical advice on pricing, marketing, bookings, and growth. Straight from real experience.

    SIGN ME UP! 

  • Picnic Library

    Clear, actionable guides designed to meet you where you are. Whether you’re starting from scratch or refining your marketing, these step-by-step resources give you structure, strategy, and confidence. Without overcomplicating things.

    BROWSE LIBRARY 

  • Self-Paced Courses (Coming Soon)

    Deeper education for picnic business owners ready to scale with intention. These courses will break down proven frameworks, systems, and workflows so you can grow sustainably on your schedule, at your pace.

    JOIN THE WAITLIST 

A Basket Full of Expertise

Our academy is built by people who’ve actually done the work. Seasoned picnic owners who know what it takes to turn a beautiful setup into a profitable, sustainable business. We’ve been through the trial-and-error, the slow seasons, and the booked-out months, and we share what actually works.

Inside the academy, you’ll find real-world guidance, practical strategies, and insider tips you won’t get from scrolling Instagram alone. All designed to help you stand out in the luxury picnic space with confidence.

And you don’t have to do it alone. Join our private Facebook community to connect with other picnic business owners, ask questions, share wins, and get support as you build and grow.

Join Now

Visit Our LUXE AF Amazon Store

Visit Our LUXE AF Amazon Store

Picnic Business Academy makes starting your own luxury picnic business feel simple and doable. We’ve taken the guesswork out by curating the tools, supplies, and essentials you actually need, all in one place. Our Amazon storefront is designed to save you time, money, and overwhelm, so you can focus on building a beautiful business instead of hunting for products. The setup is clearer. The process is easier. And you don’t have to start from scratch.

Visit Our Amazon Store

  • A Basket Full Of Expertise!

    Having the tools to bring your dream to life makes your dream a lot easier to accomplish! We want to see you succeed and create beautiful things! All you need to bring your LUXE AF picnic dreams to life is right here!

  • From Blankets To Bankrolls!

    As your personal picnic guides, we show you step-by-step how to build a profitable picnic business! If there's one thing we know, it's how to build a LUXE PARTY!

  • Launching + Crushing Goals!

    We'll be there for your launch day and help you crush your goals along the way with lifetime access to your Facebook Group where you can ask questions and get the help you need 24/7 from a group of like-minded peers.

Free Resources to Grow Your Picnic Business

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