Do you ever sit down to post on Instagram and think... “What the heck do I even say today?”
You’re not alone. Almost every picnic planner has been there. You know you need to post, but you don’t want to sound salesy, repetitive, or like you're just throwing up another pretty picture with no purpose.
That’s where the ASB Method™ comes in.
It’s the exact content strategy I created to get fully booked when I was still a one-woman show, planning picnics and posting from my phone during setup days. It’s simple, intentional, and works without burnout.
Let’s break it down:
🧲 A = ATTRACT
This content is designed to help new people find you.
Think:
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Reels with trending sounds + helpful tips
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“How-to” blog posts (like this one!)
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Pinterest Pins that lead to your website
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Location-based hashtags or SEO captions
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Personal or entertaining reels that go viral
💡 Goal: Grow your reach + bring ideal followers into your world.
✨ S = SHOWCASE
This is where you build trust and authority by showing what you do and who you are.
Think:
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Setup photos and before/afters
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Behind-the-scenes clips
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Testimonials and reviews
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Your planning process or gear hauls
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Fun facts or "about me" posts
💡 Goal: Make people feel your brand and build connection so they want to work with you.
💸 B = BOOK
You’ve attracted them. You’ve shown your magic. Now it’s time to convert.
Think: 
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Booking info posts (“Here’s how to work with me”)
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FAQs about pricing or services
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Countdown to available dates
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Limited-time offers or client reminders
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Email list promos, course + eBook launches
💡 Goal: Turn followers into bookings, buyers, and fans.
📅 How to Use It
Rotate between all 3 content types every week. Most picnic business owners either overshare behind the scenes or constantly post booking CTAs — and forget the other 2 pillars. This method ensures balance, visibility, and conversion.
✨ BONUS: It works across all platforms — Reels, TikToks, blogs, emails, Pinterest, you name it!
🚀 Want to Plan Like a Pro?
If you’re tired of throwing spaghetti at the social media wall and ready to plan content that actually works, grab the ASB Method™ eBook — your plug-and-play content system built for picnicpreneurs who want real results (not just pretty posts).
👉 Download the ASB Method™ eBook Here