The ASB Method That’s Changing the Game for Picnic Planners

Let’s talk about something real:
You’re pouring hours into setting up gorgeous picnics. You’re snapping pics. You’re uploading to Instagram. You’re doing all the things content-wise…

But your DMs?
Dry.
Your bookings?
Slower than they should be.
Your dream clients?
Crickets.

Sound familiar?

Here’s the thing nobody tells you about picnic business marketing:
You don’t need to post more—you need to post with purpose.

That’s exactly why I created the ASB Method—a picnic business marketing strategy made exclusively for picnic and party planning businesses. And no, it’s not just a cute acronym. It’s a system that took me from zero clients to fully booked in six months.

💡 The Problem with Posting “Just to Stay Consistent”

A lot of picnicpreneurs fall into the content trap:
They think the answer is to post more often.
More pictures. More Reels. More Stories.

But without strategy behind the post, it’s just noise.
And pretty noise doesn’t pay the bills.

What you need is a real social media strategy for your picnic business that:

• Connects with your audience emotionally

• Positions you as the trusted go-to in your city

• Guides people to book without being pushy

That’s where the ASB Method comes in.

✨ The ASB Method

Attract. Serve. Book.
Every single post you create should serve one of these three goals. When your content follows this structure, it stops feeling random—and starts building momentum.

Let’s break it down just a bit...

🧲 ATTRACT: Catch the Right Eyes

This is your scroll-stopping, vibe-setting, “who is this person and how do I book them?” content.

You don’t attract the right audience by only posting your finished setups. Why? Because if all you ever share are the polished, final results, people don’t get to know you.

This content is meant to:

• Build connection

• Show your personality

• Make potential clients feel emotionally pulled toward you

✅ Content Ideas:

• A Reel of you setting up a picnic with a voiceover about why you started your business

• A carousel introducing yourself and your picnic business journey

• A “day in the life” post that walks people through your behind-the-scenes process

Pro Tip: People don’t just book a picnic—they book a person. That’s why picnic business marketing has to start with authenticity.

💬 SERVE: Prove You're the Expert

This is where you shine as a picnic pro and give your audience something useful, helpful, or interesting.

So many picnic business owners are afraid to "give away too much," but serving value is how you build trust—and trust is what leads to bookings.

This kind of content helps your Instagram marketing for picnic businesses do the heavy lifting for you.

✅ Content Ideas:

• “3 Things to Know Before Booking a Picnic in [Your City]”

• A Q&A Reel answering a common client question

• A post showing how you choose picnic themes, setups, or locations

You’re not giving away secrets—you’re proving you know what you’re doing. This is how content marketing for picnic businesses becomes a tool, not a task.

💸 BOOK: Make It Easy to Say Yes

Let’s be honest. You’re on Instagram to get booked, not just to get likes. If your picnic business content isn’t guiding people toward a decision, you’re missing the mark.

Booking content doesn’t have to be pushy. It just has to be clear.

✅ Content Ideas:

• A Reel announcing availability for upcoming months

• A carousel showcasing a testimonial + call to book

• A highlight or Story about how to book with you

Ask yourself: If someone finds your profile right now, would they know how to hire you?

Make it easy. Make it obvious. That’s smart picnic business marketing.

👯♀️ Need Feedback? Come Hang With Us.

Trying out these content ideas? Working the ASB Method? Come share your posts inside the Picnic Business Academy Facebook Group and we’ll give you helpful, honest feedback.

📍 Join the group here

We're better together, and you're never marketing alone. 🙌

📓 Want a Done-for-You Marketing Plan?

If this blog helped you, wait until you see what’s inside the ASB Method.

This is your go-to guide for:

• Creating content that attracts and books clients

• Using Instagram for your picnic business without burnout

• A plug-and-play content calendar + post prompts

• Real marketing strategies designed specifically for luxury picnic planners

📈 Ready to stop guessing and start growing?
📍 Grab the ASB Method here

🌾 Final Thoughts

Social media shouldn’t be overwhelming. With the right picnic business marketing strategy, your content can finally do what it’s meant to:

📆 Bring in bookings
👀 Get your dream clients watching
💼 And build the business you started this for in the first place

You’ve got the talent. You’ve got the vision. Now let’s make sure your content works just as hard as you do.

Your picnic clients are out there. Let’s help them find you.

 

P.S. Stay tuned for our ASB online course - coming soon!