How To Work From Home As A Picnic Planner

How To Work From Home As A Picnic Planner

How To Work From Home As A LUXE AF Picnic Planner

In 2020, I was scrolling Instagram and came across a beautiful luxury picnic, set in an Australian city right by a beautiful pink sand beach. I was mesmerized and immediately went to work pulling up all of the research I could possibly find on starting my own luxury picnic business. Then, we made a plan and just went with it! However, there are a few things that can hold you back when pursuing a picnic career and I am here now to teach you how to start your very own LUXE AF picnic business and compensate your full-time income. 

Now, before you decide this isn't for you, starting your own home based picnic planning business will allow you to have more flexibility regarding your pay and the hours you work. And that is exactly why you are here today, reading this article. Freedom. 

Let's get into it! 


Like any other business, you will need to do some serious research (lucky you we've done all of this for you and you can purchase our e-book below), best practices, best tools, fill the appropriate paperwork, get all of your ducks in a row. The best way to make sure all of your bases are covered is to scratch up a business plan. Don't worry, this process does not need to be fancy or complicated. You just need a plan. 


There are many types of picnics you can create. Some Picnic Planners work a wide variety of different events, but we recommend choosing a specialty and honing in on your special craft. This will make you stand out from the crowd. Figuring out what niche you want to put focus toward can be challenging. Try to think about what you are passionate about. What are some of your interests? What do you have experience or knowledge in? 

Here are a few things to consider:

> Do you prefer working weddings, birthdays, baby showers, kids picnics, engagement picnics, corporate picnics?

> Do you want to focus on picnics over 50 people or smaller picnics?


We recommend making your website very user friendly and if it fits your style, allowing your customers to book online and pay all at once. This will help you book more picnics. If they can do it themselves and everything is automated this will make your live much easier. We use Simply Book Me as our booking site and it is attached to our main website. This ensure our booking process is streamlined and very user friendly. 


There are thousands of blogs and ideas online to promote your business; the only thing that is really, really important and the best piece of advice we can give you without spending crazy amounts of money on online courses is to be yourself, be consistent, and ride the wave! If you find something not working, drop it, dust yourself off and try, try again! 

Marketing not for you? Not tech savey? We got you! Our marketing collection will help you get on track and stay consistent, we also offer post ideas! Check it out. 

Here are a few ways you can market your business:

> Social Media

> Networking

> Blogging

> Emails


As your cash flow starts to build up, start putting some of that back into your picnic business! By investing back into your business and yourself, you gain the knowledge, information, and skills to grow your LUXE AF picnic planning business. 

Since Hilary and I launched our picnic business in March 2021, we have brought in a little more than $30,000 in 6 months. About 80% was pure profit.

We have created 100+ picnics including some secured for 2023’s season.

If this momentum has “opened your mind to starting a new business” but you don’t know where to start… Well, you are in the right place.

The ladies of Pop Up Picnics KC bring you their very own Picnic Business Academy and are here to teach you how to launch your very own LUXE AF picnic business and land your first client using the same methodology we did! Basically, we did all the hard work for you because we want to see you succeed and have fun too! 

I can't express how much I enjoy working with new and established picnic entrepreneurs.  Now is the time to start your own business in this "up and coming" industry and I know you can do it!  

If you need more guidance on how to start your luxury picnic business, we offer an eBook to help you open efficiently and quickly.  You can get your copy by clicking here (by the way, it's on sale now!)

Picnic business academy e book

Here’s the link to download your very own copy now!

Join our supportive community of picnic entrepreneurs on Facebook! Here's the link to Picnicpreneurs Unite Facebook Group!  See you there :)  


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