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The Instagram Strategy That Helped Me Book My First 10 Picnic Clients

picnic basket full of fresh floral

Hey friend👋


Let’s rewind to when I was just starting out. No followers. No bookings. No idea what I was doing other than making really cute picnic setups and hoping someone—anyone—would find me on Instagram and hire me.


Spoiler alert: That didn’t happen right away.


But once I changed my strategy and stopped posting “just to post,” everything shifted. I booked my first 10 picnic clients organically, using Instagram alone—and today I’m breaking down exactly how I did it so you can too.


Whether you’re just starting your luxury picnic business or you’re stuck in that “post-and-pray” phase, this post is for you 💛


💡 First, Let’s Talk About Why Instagram Alone Wasn’t Working


I was doing what I thought I was supposed to do:

  • Posting my setups

  • Using hashtags

  • Sharing inspo quotes

  • Uploading Reels here and there


But I wasn’t getting bookings. Not even DMs.


And that’s when I realized something big:I was creating content for engagement—not for conversions.


Once I shifted from just “being active” to creating content with purpose, I finally started attracting the right people—and booking them.


💡 Enter: The ASB Method™ (My 3-Phase Strategy That Changed Everything)


This is the exact system I used (and now teach!) to grow a fully booked picnic business. It’s called:


✨ Attract. Serve. Book. Repeat.


Let’s break it down:


PHASE 1: ATTRACT


This is where it all starts. If you’re not attracting the right people, they’ll never become paying clients.


Here’s what I did:


✅ I posted Reels that actually showed my personality and process

✅ I added location-based keywords to every post (yes, even in captions!)

✅ I used behind-the-scenes content that made people feel like they knew me

✅ I stopped trying to be perfect and started showing up as a real human


Attract Content That Worked for Me:


  • “A day in the life of a picnic planner”

  • Reels with trending audio showing setup-to-finish transformations

  • BTS packing prep with casual text overlays like “Prepping for this weekend’s backyard date night setup 😍”


📌 Pro Tip: People book people—not perfection.Let them fall in love with you just as much as your work.


PHASE 2: SERVE


Once you’ve caught their attention, you need to earn their trust.

Think of this phase as relationship-building. People need to believe that you know what you’re doing before they hand over their money.


What I Posted to Serve:


✅ Educational carousels like “3 Things to Look for in a Picnic Planner”

✅ FAQ Fridays (literally just me answering a question I got that week!)

✅ Mini tutorials: “How I build our signature boho tablescape in under 10 minutes”

✅ Testimonials, reviews, and user-generated content from happy clients


📌 Pro Tip: Don’t be afraid to repeat yourself. People aren’t reading everything—they’re skimming. Consistency builds authority.


And if you’re afraid to “give too much away”—don’t be. I always say:

👉 Educate to elevate. You’re showing that you’re the expert—not giving away the recipe.


PHASE 3: BOOK


This is where the magic happens—but it’s the most overlooked part. You must tell people how to book with you. Don’t assume they’ll “figure it out.”


Here’s what I changed:


✅ I started ending every caption with a clear CTA: “DM me PICNIC for my booking link!”

✅ I posted a “Now Booking [Month]” post every other week

✅ I made a highlight bubble titled “How to Book”

✅ I added urgency: “Only 2 Saturdays left in [Month]!”


Book-Worthy Content Examples:


  • “Now booking for spring proposals! Only 3 weekends left. Click the link in bio to lock in your date.”

  • “Here’s how to book your dream picnic in 3 steps →” (Carousel style)

  • “Want to host a picnic party but don’t know where to start? I got you. DM me the word ‘HELP’ and I’ll send you booking info.”


📌 Pro Tip: Your content should make booking feel EASY. Remove all friction. Make it click → DM → book.


👏 So, How Did I Book My First 10 Picnic Clients?


Let’s summarize it in one sentence:

✨ I stopped hoping people would “get it,” and started guiding them through a journey.

  1. I used Attract content to stop the scroll and connect with my dream clients

  2. I used Serve content to build trust and showcase the value of what I offer

  3. I used Book content to make it ridiculously easy to take the next step


Rinse and repeat. That’s it.


🔥 Want to Use This Strategy Too?


This exact system is now inside my brand-new eBook: The ASB Method™


→ Built specifically for picnic business owners

→ Includes 45+ plug-and-play caption templates

→ Has a full monthly content calendar→ Gives you a proven strategy to attract clients, build trust, and get booked out


📘 If you’re ready to go from crickets to clients, this is for you.


👉 Grab your copy of the ASB Method™ eBook here: CLICK HERE!

📥 Or DM me “ASB” on Instagram and I’ll send you the link personally 💛


Friend, your picnic business is too amazing to be invisible online. You don’t need more posts. You need a plan. Now you’ve got one 💥


Let’s get you booked out.




 
 
 

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